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What Is Voice Search and How Does It Affect Your SEO?

What Is Voice Search and How Does It Affect Your SEO?

Voice search has been a hot debate topic for a couple of years now. For companies who always want to stay on top of search engine result pages, it is important to stay tuned with the voice search. Google voice search has become a major concern for everyone who is in the game of getting higher online visibility. You will come know to amazing facts about voice search from this blog. The most asked question ‘What is voice search and how it can help you in SEO?’ will be answered in this blog. So keep reading this blog:

What is Voice Search SEO?

As the name implies, voice search indicates the query that can be answered through spoken command rather than a written prompt. The Voice search technique was introduced in 2011 and went mainstream with the invention of Siri for Apple products. The most common voice search systems are Apple’s Siri, Google Assistant, and Amazon’s Alexa.

Voice search works through the automatic speech recognition system (ASR) to convert voice signals into text. Voice recognition technology enables smart device users to get quick answers by using their voices. The voice search technology will then transform spoken words into text.

How does Voice Search Work?

Many of you may think that voice search is so simple, but in reality, it is complex. The functionality behind the voice search might not be understandable by the layman. However, having a basic understanding of voice search will help digital marketers and SEO experts to make their searches voice search-friendly.

Any time a voice search query is used by users, a voice search assistant will:

  • Filter the voice or sounds to ensure it focuses on the voice query and filter it or separate it from the background voices.
  • The voice search query digitization, which means, it converts the sound waves into digital data.
  • Voice analysis is conducted by processing digital data.
  • Connection with external data sources, such as Google Search to get and provide the relevant answer.
  • Satisfy the searchers’ intent by translating the information.
  • Recognition of pattern and comparison of the query against existing samples in the database.

How does Voice Search Affect Your SEO?

Voice search is different from the text that users enter in the search bar to search for something. People don’t speak the way they enter the query. It means that SEO experts have to consider voice search as a different thing and make robust SEO strategies to target voice-searched queries. People mostly ask questions rather than using simple terms. They consider asking ‘where can I buy the best leather handbag’ rather than writing ‘leather handbag’ in the search bar.

It simply means you need to use conversational queries. People search for an answer using their voices as they are talking to another person. Hence, you need to make a few changes in your SEO plans for voice search.

What are Voice Search Benefits in SEO?

Let’s take a look at the benefits of voice search in SEO:

  • Increased Website Traffic

To increase website traffic, you need your customers to find you easily. Voice search optimization helps your website to be located and rank higher in the search engines. As a result, it will help improve your website traffic. If your website is giving the exact answer that people are looking for through voice search, then it will gain customers’ trust as well.

  • Create Brand Awareness

Many of you may be curious to know the answer to ‘how voice search can help you in SEO’ right? Well, a voice search-optimized website is more likely to appear on the first page of results for any voice search query. When you successfully build a positive impression to offer the exact answer to their questions, you can easily attract more users and create brand visibility.

  • Instant Answers

Unlike traditional web searching, where people have to open a search engine, enter their query and wait for the answers to be loaded, voice search has made everything easy. With voice search, you don’t need to enter queries. You can search for anything through your voice and can get instant answers.

How to Optimize a Website for Voice Search?

The following are a few tips that you can follow to optimize your website for voice search:

  • Target long-tail and question keywords

Voice search queries are wordy as compared to text searches. To optimize your website for voice search, you need to target question keywords as well as long-tail keywords. By doing this, you can grab more customers’ attention. If you don’t know how to target these types of keywords, you can seek help from the best SEO Company in Melbourne.

  • Use conversational language in the content

If you want to make your website voice search friendly, then it is important to use conversational language in your content. You can use conversational words like I, me, you, and we in blog posts.

  • Give preference to your local SEO

To improve the visibility of your local business, it is important to prioritize your local SEO. One of the most important methods to improve local SEO is by creating and maintaining a Google Business profile.

  • Optimize for Mobile

Did you know that over half of internet traffic is generated by mobile devices? If that’s not enough to convince you that optimization for mobile is important, then consider that approximately 27% of mobile users use voice search on their phones. According to Google, the mobile user experience is important for a good website and ranking.


Voice search has evolved over the past few years and become a major part of the SEO world. Brands must consider voice search as a prominent part of their business growth. To get a voice search-optimized website, you need SEO professionals who know how to make your website voice search friendly. You can also contact Nimble Technocrats as a Best IT Company in Jalandhar for the best SEO plans for voice searches.
Other Useful Links
1) SEO Services in Punjab

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What is a Semrush Sensor and How Does It Work?

What is a Semrush Sensor and How Does It Work?

All online content makers need to have SEMrush’s comprehensive toolkit. Semrush helps monitor your user traffic and assess how effective your keywords are. Primarily, SEMrush helps you check your success in terms of several metrics and compare your success with your competitors. One of the most important elements within this program is called Semrush Sensor. It is helpful in measuring search results’ volatility for any given page.

The sensor can track daily updates in the industry and also provide a category-based score of volatility. As a result, users can get an accurate read-out of the behavior of Google. To know more about it, read this blog.

What is a Semrush Sensor?

Semrush designed a SERP monitoring tool that is known as Semrush Sensor. It is useful in tracking fluctuations or variations in the search engine results pages. And, it can measure fluctuations across different industries and niches. It plays a crucial role in managing your website to show any potential updates introduced by Google and help you reduce the impact of announced changes.

Generally, you can see volatility on a scale of 0-10 to know new changes that are happening day to day. The volatility will be considered low if pages are ranked between 0-2, and a 2-5 ranking is considered normal. Furthermore, 5-8 is high and 8-10 is considered very high. Higher numbers can also indicate a change occurred with the algorithm of Google.

How does Semrush Sensor Work?

The sensor is considered a Google algorithm tracking tool. It analyzes the Google search results for your website and shows you if your website has been impacted by Google’s new algorithm. The sensor analyzes data given by LinkResearchTools (LRT) on keywords to know what keywords rank where. As a result, you will be able to identify the changes in ranking. The sensor will notify you whenever something new happens to the position of your website in search results, such as positive or negative on certain keywords. Additionally, you can also use this data to compare your site with your competitors, which will help you know how well others are performing as compared to you.

Semrush Sensor Categories

The sensor covers a wide range of niches and industries that you can see in the ‘All Categories’ tab. Take a look at the following section to know the categories covered by this sensor:

  • Arts & Entertainment
  • Autos & Vehicles
  • Beauty & Fitness
  • Books & Literature
  • Business & Industrial
  • Computers & Electronics
  • Finance
  • Food & Drink
  • Games
  • Health
  • Hobbies & Leisure
  • Home & Garden
  • Internet & Telecom
  • Jobs & Education
  • Law & Government
  • News
  • Online Communities
  • People & Society
  • Pets & Animals
  • Real Estate
  • Reference
  • Science
  • Shopping
  • Sports
  • Travel

You need to keep one thing in your mind each category is unique. Each category features unique and different sensor scores to show the changes that are occurring in the industry.

Semrush Sensor Personal Score

The personal score of the sensor allows users to accurately calculate volatility against the set of keywords that are tracking. This feature of the sensor will help you track fluctuations against particular keywords.

What does a High or Very High Score Mean?

If you see a high or very high score through this sensor, it means that there are a number of changes in the ranking. There might be a change in Google’s algorithm. The chances are higher that your site will move in the rankings than usual on a day with a very high score. However, the position could go high as well as down.

Should You Rely on Semrush Sensor?

In Safari Digital’s SEO tool stack, the Semrush sensor is considered one of the most valuable tools. Using the sensor, we can track daily SERP fluctuations. If you are an SEO expert, then you need to understand the features of this sensor and how it works. You can see daily changes to SERPs against new changes to know the fluctuation in ranking.


The blog shares information on the importance of the Semrush sensor along with its working, score and whether you should rely on it or not. If you are not an SEO professional, then you can contact Nimble Technocrats where there are SEO experts who know how to use this tool to understand the fluctuations occurring in the SERPs.

Other Useful Links
1) SEO Services in Punjab

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Advantages of Taking SEO Services in Jalandhar

Best SEO Services Company in Jalandhar (Punjab)

Organic internet search ability may be weighed by business owners looking to grow their company through a variety of digital marketing channels. There are many advantages of taking SEO services in Punjab.

Advantages of Taking SEO Services in Jalandhar

100% Results

They do not just make promises, they follow through. They can confidently assure you of 100% proven results because they have years of experience in the process and SEO services in Jalandhar. Their efforts are entirely focused on the goals of their customers’ company. As a result, analyzing the results becomes much easier. Due to the changing scenarios of the internet world, they also believe in short-term plans. This allows them to stay current and consistently deliver the best results.

Tailored Services

They do not oblige to use all of the services that their client do not need. SEO company in Jalandhar’s experts conduct a thorough analysis of the website and recommend the best solutions. As a result, they only pay for the services they need, increasing the return on their clients’ investment.

Expertise’s Availability

Clients can relax and concentrate on growing their company. It is now their responsibility to manage the visibility of their client’s websites. People get the availability of SE0 in Jalandhar experts right by their side with Nimble Technocrats, which makes business easier.

Complete Transparency

Nimble Technocrats is the best SEO company in Jalandhar and provides regular reports on their SEO efforts’ success rates. These reports assist clients in comprehending the results of their investments. Improvements in search rankings, site traffic, and other factors can all be measured. They ensure that you receive satisfactory results through complete transparency.

Provides 24/7 Promotion

After hours, search engine optimization efforts continue. Content does not vanish when a budget is exhausted, as it does with paid advertising. SEO rankings promote your website 24 hours a day, 7 days a week, taking full advantage of the (at least) 60,000 Google searches that occur every second. Once again, SEO is unique in that it allows clients’ businesses to reach users while they are looking for you, rather than on a billboard on the way out of town.

Targets the Entire Marketing Funnel

SEO-driven content marketing includes a variety of content types that target each stage of the marketing funnel. While a top-of-the-funnel or middle-of-the-funnel blog post may not convert at first, it does build brand loyalty and awareness, two characteristics that lead to conversions.

Long-Term Marketing Strategy

Nimble Technocrats is the best SEO service in Jalandhar which implements an SEO strategy that includes content creation and on-page optimization, as well as mastering Google’s algorithm. Prepare to view SEO as an investment with a remarkable long-term return if you want to see the best results from incorporating SEO into your digital marketing strategy to advance your business.

Final Say

We hope that you are able to get all the information related to the best SEO company Jalandhar and their services. Nimble Technocrats is the best company that delivers their SEO services to the customers with full satisfaction and fewer rates comparatively to other companies.

Why Digital Marketing is Important for Business?

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Identify Top 10 Reasons Why Google Ranking Drops Suddenly -2021 Update

Is your website traffic dropping or diving? Are you scared of a sudden drop in your website ranking? We have entered 2021, and Google will update its algorithm or launches its new algorithm, and you may face some issues as well, and sudden Google ranking dropping is one of the issues.

Don’t panic, it is a common cause, so just accept it and know the main root of why it happened. In this blog post, we have listed some important factors that will enable you to identify the reasons why is your site’s ranking dropped suddenly.

Once you identified the main cause, you can work on that to boost your website ranking again, isn’t it? In 2021, you might face some issues that can be the reason for a sudden ranking drop:

Reasons Why is Google Ranking Dropped Dramatically?

Many people get afraid when their Google ranking drops, but it happens sometimes because of various reasons. Some of the common reasons are mentioned below:
1. Google Penalty
Manual actions are enforced by human reviewers at Google when they find that your website pages are not flexible with Google’s webmaster quality guidelines. The most common reasons for Google’s penalty are: maybe the site has been hacked, the website possesses user-generated spam, negative backlinks, and thin content.
. Unnatural Links or Negative Off-Page SEO

Degradation of your website’s ranking often depends on negative SEO or unnatural links. Negative SEO often strives to decrease the ranking of a competitor’s website. Other reasons may include creating spammy and unnatural links to the website.

  1.  Spammy Unnatural Incoming Links

Maybe your website contains spammy incoming links from spammy sources. The reason can be either you have bought low-quality backlinks or your competitor attacks your website.

  1. Copied Content

When you copy content from another’s website, and Google finds stolen content first, then it can de-rank your site.

. On-Page Breach

You need to control on-page breach. It often comes when leaving low-quality content, complex internal links, or a bad user experience. When your On-page website content contains less than 300 words, again your website will rank low.

 1. User-Generated Spammy Content

Negative user-generated content often can lead to a low ranking of your website. Check out pages where you enable user-generated content to check spammy comments. Try to delete the comments or block the account.

2. Wrong Selection of Keywords
Have you ever checked whether you are using the right keywords or not? If your chosen keywords don’t fulfill the user’s intent, then it can cause problems. Even sometimes your website was ranking high for some queries, Google could change the way it understands your site’s purpose. 
3. Updated Google Algorithm
Google algorithm update can directly affect your website ranking in two ways. The first is when Google releases a new algorithm. And, the second is, when Google refreshes its known algorithms.
Google always finds new ways to enhance its strategy that’s why it consistently changes its algorithm. Because of changes in algorithm, many sites face problems like dropped ranking.
4. Deprecated Content
The heading says everything about this concept and doesn’t need much explanation. If your website contains outdated content, then you won’t be able to keep your users on your site. Deprecated content won’t be able to lure your users. Therefore, this is the reason why is Google’s ranking dropping.
One of the easiest methods to fix this problem is by updating your content with fresh content. Plus, promote your content to get website traffic.
5. Bad User Experience
The user experience matters the most for website ranking. If you are trying to rank high in search engine result pages (SERPs), then make sure to provide the best user experience. If your site doesn’t meet your user’s expectations, then how can you expect that your website can rank high?
Search engines often rely on metrics such as click-through rate, bounce rate, time spent on your site, and the number of visits, etc. Follow the following rules while optimizing your site:
. Accurate Metadata
Metadata plays a vital role in ranking, so it is essential to provide an accurate description of your content. If metadata is not engaging, then users are not going to click on it. The bounce rate will increase if your snippet offers false promises.
. Pay Attention to Content Structure

When you create an effective content structure, then your users will read your content. Try to break long text into paragraphs and give appropriate headings. This will help you to engage more with your site users to answer their questions.

. Eliminate Complex Design

Your target audience will not only look at your content, but they will also look at your website design. If you are using irritating colors, font, and design on your website, then your audience will leave your site.

6. Losing High-Quality Backlinks
When you get high-quality backlinks, then your site’s ranking increases. Similarly, when your site loses quality backlinks, then your site’s ranking starts decreasing. In case, when your quality backlinks get removed or temporarily removed, then it will not only affect website ranking but affect domain authority as well.
To maintain long-term results, try to incorporate regular backlink analysis in SEO strategy. For this purpose, make use of backlink tools so you can get detailed information about your lost backlinks.
7. Determine Competitor’s Website
When your website doesn’t get any above issue, then it simply means your competitor is working well. Try to determine your competitor’s website ranking and follow the strategy they follow. Various tools are available on the internet that can help you to analyze your competitor’s website strategy.
With the help of those tools, you can find out their keywords that rank better, backlink source, the best content, and much more. In this step, you can improve your SEO ranking for the website.
8. SEM Traffic Conflict

SEM traffic and SEO traffic sometimes get in the way of others. However, SEM traffic runs through a paid advertisement, while SEO traffic runs through organic search. In SERP, the priority is given to your ads and can steal traffic from your own organic results, which is okay.

Make sure to compare the keyword list in your PPC campaign with those that bring organic traffic. If you notice redundant keywords, then pause your PPC campaign. Because there is no meaning paying for the traffic that you are receiving for free.

9. Missing Mobile-Friendly Site

Search engines more focus on mobile-friendly websites. Therefore, make sure to make your website mobile-friendly. But it doesn’t mean your desktop site doesn’t have any contribution to ranking.

A missing mobile-friendly site can be the reason for a suddenly dropped ranking. For example, your competitor has an optimized site for a mobile device, so it can outrank you on a mobile device.

10. SERPs Change by Google

When Google changes search engine result pages, then it can impact your ranking. Google has started improving its search results with rich snippets, video clips, job ads, Q&A sections, product pages, and much more.

You may also interested in “How Google My Business Can Help Your Local SEO?”


If Google’s ranking drops, then it doesn’t mean you can’t rank high again. It doesn’t end over here, but all you need to go through the above reasons to check out why is Google’s ranking dropping. While reading the reasons mentioned above, you’ll come to know how you can fix them. One of the easiest things that can prevent your website from dropping is by keeping yourself up-to-date with the Google algorithm.

Other Useful Links
1) SEO Services in Punjab

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