Our Email marketing services help you accelerate your sales cycle. The goal is to move your leads from one stage of your sales funnel to the next. Our job is to create and send emails that motivate people to buy your products and services. To do this, we will produce attractive newsletters that are not easily forgotten by customers. We can also create “drip campaigns,” or email automation sequences, to send a systematic flow of emails to your potential marketing customers. It will speed up your sales cycle and save valuable time.
The first thing will be to develop an Email Marketing strategy for your business. We will define the main purpose, our “goal “ while focusing on campaign. We will study your audience and determine which will be the best audience. Finally, we will create a content strategy to determine what your brand message should be and how we will add value.
We will send monthly reports, breaking down the performance of Email Marketing, so you can check our progress. The main metrics we analyze are subscribers, open rates, click-through rates and conversions. We will review, optimize and create strategies to improve these results every month.
In the next step, we will create a strategy to develop your email lists. Depending on the customer, service and / or product, it generally involves developing "Lead Magnets" or offers that encourage people to provide their email address in exchange for something of value. Examples of "Lead Magnets" include free guides, checklists, quizzes, e-books, and more.
One of the most important actions to promote opportunities on a website are "calls to action". This will help you convert your website visitors into subscribers. Typical "calls to action" on web pages include floating headers, pop-up forms, sidebar forms, and more.
Keeping lists clean is very important. We will carry out maintenance work. We will remove uncommitted subscribers from your list. If your subscribers don't interact with your emails, it will have a negative impact on the software and analytics. A bad list = spam. We will monitor your contact engagement on an ongoing basis to ensure you have a committed list.
The fastest way to grow your lists is with ads. You must use our social media or search engine advertising to do this. Our agency will post ads on social media or search engines to generate more subscribers. We will direct traffic from advertising to a personalized landing page that allows people to opt-in to your email list.
Our Email Marketing specialists will design newsletters that reflect your business. The emails we develop will use best practices, open rates, click-through rates, and conversions. The content of your emails may include relevant blogs, case studies, upcoming events, etc.