During the COVID-19 pandemic and still, we are facing many challenges in our life. All we have face ups and downs in every business. However, the COVID-19 crisis has changed the way of doing business, and now, everyone knows the power of digital marketing. With the help of digital marketing services, people kept exploring their businesses. People kept doing experiments for their businesses, whether it be ranking their websites high or promoting their businesses. Despite this, some people came to know the reason behind the dropped ranking of their websites, and they fixed issues to rank high again.
Email marketing is something that helps businesses to let their target audience know about their new products or services. In this blog, we’ll discuss with you what email marketing is – how does it work, and much more.
What is Email Marketing?
Email marketing is a form of direct marketing that uses emails to advertise your business’s services or products. In this way, you can spread awareness in your customers about your services and products. Email marketing can help you in brand awareness, generating leads, and engaging with customers.
How Does Email Marketing Work?
The email marketing process is not complex, but you need to have the best email marketing strategy. Another thing that is important in email marketing is knowledge of A/B testing so you can determine how to interact with your target audience to get business benefits and provide benefits to your audience as well.
The following process will make your email marketing process easy:
Create Your Account on the Email Marketing Tool
With the help of a good email marketing tool, you can make your email marketing automated. If you are using your personal account for email marketing and manually keeping track of the results, then it will not work. Hence, make sure to choose the platform for email marketing. Email marketing platform will offer you:
- Create an email list
- Use various methods to add users to your list
- Send email to your listed users
- Provide you full information about who has opened your email and interacted with them
- Offers you several options to divide your audience depends on the specified strategy
- Retargeting your audience on Facebook according to your email list
- Automating email tasks such as sending a welcome email to users who have subscribed or depend on their actions
- Making sales from an email message
- Creating email funnels to redirect users to pages/actions/products you want them to take
The top 10 email marketing tools:
- HubSpot Email Marketing
- Benchmark Email
An Email Marketing Strategy
No matter what business you want to start, the strategy is the first thing that comes to play its role, right? Similarly, for email marketing, a well-defined strategy is required. When you create an email marketing strategy, then it can help you to:
- Decide how you can use an email marketing campaign along with other online marketing campaigns.
- Figure out the monthly cost of the email marketing platform that you want to use.
- Determine your strategies to grow your email list.
- Check out when you want to use automation and what type of messages you want to send and when.
- Opt for the right mechanism to measure how effectively your email marketing is going.
Maintain and Grow Your Email List
To run email marketing effectively, you need to have a big list of subscribers. With the help of the right and effective tools, you can maintain and grow your email list. The most effective ways to grow your email subscribers:
- Make sure you are publishing relevant content, so your target audience can engage with it.
- You can give them some exciting offers to keep them connected with you.
- Ensure to make subscribe button visible to the users.
Setup of Automation Tasks
One of the biggest benefits of email marketing is that it can be fully automated. Email marketing automation means sending emails to your users depend on the actions they take after receiving your emails. Automation tasks may include welcome emails, cross-selling, email campaigns, and feedback forms.
Monitoring and Boosting Campaign Performance via A/B Testing
With the help of A/B testing, you can determine what type of email messages are generating higher user engagement and conversions. The tests include in A/B testing:
- The email subject title’s length
- Email format
- Email body length
- Sending email’s frequency
- Position of a signup form
- The message that is used in your signup form
Monitor the following things:
- Number of new subscribers per day
- Email open and click-through rates
- Number of people who visited your site through a link in your email
- Conversions from your email
Importance of Email Marketing
This answer is common, and email marketing helps to grow your business, revenue, and conversion. Let’s discuss some top reasons for using email marketing:
- 50% of World’s Population Uses Emails
For the purpose of communication, emails are used by approximately 50% of users. Hence, you can go for this platform to increase users and spread brand awareness as well.
- You ‘Own’ Your Target Users
Once you get engaged with your users, you can make a reliable connection with your audience. And, you don’t need to share your users with anyone else. No matter whether your users have manually registered to your list will add value to the resale of your business.
- Direct Communication with Your Subscribers
You can directly communicate with your subscribers, and when you get a healthy email list, you can utilize it to directly communicate with your audience without paying advertising fees to Facebook or relying on algorithms.
- Carries High ROI
Email marketing can help businesses to:
- Boost revenue
- Enhance sale conversion
- Spread brand awareness
- Boost website traffic
The above factors are general, but the main factors that play a vital role in ROI are the product type that you are selling, customer acquisition cost, your profit margin, and optimization of email marketing campaigns.
- Automated Process
One of the amazing facts about email marketing is that it can be automated. Starting from the subscription of the users to purchasing from the store, the entire process can be automated.
- Measure Performance Accurately
You can measure email marketing metrics easily and accurately. When you measure something, only then you can make efforts to improve it. When you know how much it costs you and how much revenue you made, then it can help you to increase profit.
While running an email campaign, you know how many people have opened your email, and how many people click on the link, and people made purchases.
Build Your Email Marketing Strategy
It is essential to know and create an email marketing strategy to grow your business more and more. Here, in this blog, we’ll tell how you can create your email marketing strategy:
- Know Your Audience
To run email marketing, it is important to know your audience and target those audience types who are interested in your services. Customize your emails according to your audience’s requirements.
- Set Your Goals
Try to conduct analysis and research the average email stats for your niche and use them appropriately to set your goals.
- Opt for a Way for People to Sign Up
To run a successful email marketing campaign, you need a list of users. An email list is a collection of users who allow you to send emails to them. If you have few people, then don’t get de-motivated because this process may take some time to grow your users.
- Select Appropriate Email Campaign Type
Email campaigns can change, so you must consider what type of email campaign you want to run. Whether you want to send a daily newsletter? Want to send new product announcements, etc. Try to learn different types of email campaigns, so you can decide which can be best for your target audience.
- Create a Schedule and Measure Outcome
Decide the time to contact your list of users and inform your audience so they know what they expect from you. At the last, you can measure your outcomes.
Read about “How Google My Business Can Help Your Local SEO?”
FAQ’s: Get Answers to Your Questions
Q 1: What is the benefit of using templates for your email marketing campaigns?
Several people get confused while answering this question, but the simple answer is you can reuse the same template.’
Q 2: What do I need to start an email marketing program?
A way to gather people’s email address, this is the most important step for the email marketing process.
Q 3: When looking at your email marketing metrics?
Determine the % of people who clicked on your provided link out of the total recipient.
Q 4: Email marketing services in India
If we talk about the best email marketing service providers in India 2021, then the following list will show the top names that fall in this category:
- Mail Marketer
- Pabbly Email Marketing
Q 5: How often I can send marketing emails?
There is no specific rule for this, but you can ask your subscribers at what time they want to hear from you. Plus, you can perform A/B testing to check the frequency and the best time to send marketing emails.
Start Your Email Marketing Now!
Email marketing is essential for the growth of your business. No matter whether you are a startup or experienced, but email marketing must be your top priority. With the help of email marketing, you can make more sales and boost your revenue. Being a beginner, this process may seem difficult to you, but it won’t have to be.