Case Study of Ajayind
SERVICES PERFORMED:
Website: www.ajayind.com
Niche: Manufacturer and Exporter
BACKGROUND:
CHALLENGES:
OTHER CONCERNS INCLUDED:
- Website speed
- Duplicate content
- Broken links
- Missing meta robots file
- Missing sitemap
- Errors and warning
- Missing REL=CANONICAL tag
- Pagination problem
- No HTTPS security
- Missing ALT tags
- Content optimisation for web pages
- Plagiarism-free content
- Call-to-Action of social media accounts
- Internal linking structure
STRATEGY:
SEO/SEM: We made a strategy to first conduct in-depth research for high-volume keywords along with the target country. Additionally, we did keyword mapping for targeted web pages for target keywords. The next major concern was content because we wanted plagiarism-free content, so we analyzed the content properly and made some changes to make unique and plagiarism-free content. To increase the crawling rate for every web page, we performed internal linking of pages. After that, we created high-quality backlinks with high PA, DA and low spam scores on niche websites. We also ensured that the website is mobile responsive.
SMO: Firstly, we focused on existing social media accounts to optimize them, and after that, we created new social media accounts. We tried to stay active on those social media accounts by sharing new posts and using relevant hashtags. Additionally, we used to write catchy headlines and share those posts on social media groups for more brand visibility and user engagement. In addition to this, we created landing pages and new campaigns for social media ads.
*Success*
GOT THE BEST RESULTS!
Total Positions in Top Three Results Pages: 349