Building a website comes with numerous opportunities and challenges. Various things need to be considered when designing and developing a website. Melbourne-based companies often seek help from top web development companies in Melbourne, where they expect web design and development services under one roof. Web design and development are two areas that are often confused, but they are different.
When building a website, make sure it has a responsive web design. A responsive web design is not just about looking good on mobiles, it must also provide the best user experience that keeps users engaged and coming back to your website. We’ll explore the importance of designing and developing a responsive website.
What is responsive web design?
Responsive web design is a way to develop a website that allows a website to adjust to any screen size of a device. The devices include tablets, laptops, desktops, and smartphones with different resolutions. It means that no matter what device you are using to browse a website, the website layout will resize to match the size of the screen, making it easy to navigate, read and interact with a website’s content.
Why is responsive web design important?
Responsive web design is not only essential for a business, but it also matters to your users. By focusing on responsive web design, you can make the business process easy for your website users. In this day and age, people rely on their mobile phones and other devices, so it’s essential to have a responsive web design. Here are some statistics to convince you to have a responsive web design:
- Around 68% of mobile users are more likely to use mobile-responsive websites.
- Approximately 67% of online shoppers are often attracted towards mobile-responsive e-commerce websites.
- Around 85% of social media users use these platforms using a mobile phone.
- Mobile-friendly websites are more likely to generate leads than non-optimised websites.
- Over 78% of searches are made from mobile phones.
Suppose you are visiting a website from your desktop and then you are visiting the same website on your mobile phone without making adjustments, and if this happens, it means the website is mobile-responsive. It ensures that your website looks consistent across all devices. When choosing web design and website development in Melbourne, then ask your web developer to create a mobile-responsive website.
What are the benefits of mobile-responsive web design?
Responsive websites can benefit businesses in many ways. Here are the benefits of building a mobile-friendly website:
- Improved user experience: A mobile-friendly website fits different screen sizes, allowing users to navigate the website on any device. Whether users are visiting a website on a desktop or a mobile phone, they will experience a functional and visually appealing website.
- Increased engagement: Websites that provide a seamless user experience across all devices will encourage website users to stay longer on a website. A responsive and well-optimised website minimises frustration and maximises user retention rates.
- Improved SEO performance: Google loves mobile-friendly websites and prioritises them in search rankings. By implementing responsive websites, businesses can increase their chances of ranking higher in SERPs.
- Minimised bounce rate: If a website doesn’t display its content, users may leave your website early. A responsive design ensures better usability and readability, reducing bounce rates.
- Faster load times: If your website takes time to open, users may get frustrated. Responsive websites are usually optimised for speed, using compressed images to improve performance.
- High conversion rates: According to studies, responsive websites have over 64% higher conversion rates than non-responsive websites. By offering a smooth browsing experience, businesses can improve conversions, whether through lead generation or product purchases.
- Simplified website management: For businesses with restricted resources, a responsive website can be maintained easily. Instead of maintaining multiple versions, you can make changes in one place, and they can be reflected across all devices.
Conclusion
With a responsive website, the website content can adapt to any screen size. In addition to this, it eliminates the requirement of maintaining separate websites for desktop and mobile users, saving you money, time, and effort. For a responsive website, you can contact Nimble Technocrats as we have expert web designers and developers who have developed numerous mobile-friendly websites.