A poorly designed website can negatively impact a business. According to research, over 75% of users assess a brand’s credibility through its website, and around 57% of users won’t recommend a business with a poorly designed website. From easy navigation to the fast loading speed of a website, web design has a significant impact on users and influences conversion rate and user experience. That’s why many Sydney-based business owners prefer choosing the best web design in Sydney for an excellent web design.
Why does a good web design matter?
Many business owners focus on features and functionality when planning to build a website. While these are vital, design is crucial and will influence how users will engage with your website. A poorly designed website will lead to poor user engagement, a lack of credibility, and a lower conversion rate.
- First impressions matter: According to studies, users form an opinion within 0.05 seconds when they visit a website. If your website is not attractive, users will leave the website without exploring your services or content. A well-designed website builds trust and invites users to engage with your brand.
- Influence conversion rate: According to research, user-friendly websites can result in higher conversion rates than poorly designed websites. Easy navigation, strong calls-to-action (CTAs), and engaging visuals can help users navigate a website easily.
- Building credibility and trust: Imagine visiting a website with mismatched fonts, broken links, and blurry images. You won’t trust this type of website. Trust is earned through professionalism, and a well-designed website is the first step.
What are the rules for designing a website?
Every web designer must follow basic web design principles, which act as building blocks of good web design. These rules include contrast, balance, rhythm, emphasis, and unity. Balance indicates the distribution of elements on a web page, while contrast includes using different shapes, colors, and sizes to make some elements stand out. Emphasis is on outlining the most crucial elements on a webpage, while rhythm creates a sense of flow and movement. Unity combines all the elements of a webpage together to create a visually appealing design.
- User-centric web design: User-centric approach focuses on creating a positive user experience. This includes understanding the preferences and needs of your target users and designing the website to meet those requirements. User-centric design also considers accessibility, usability, and functionality. It aims to make the website easy to navigate and use with clear navigation.
- Mobile-friendly website: A mobile-friendly website includes designing a website that can be used on mobiles. With the increased use of mobiles, it’s essential to build a mobile-friendly website. Mobile-friendly website design focuses on creating a responsive design that adapts to different screen resolutions and sizes.
- Visual hierarchy: Visual hierarchy is the presentation of elements in a way that implies importance. It helps guide the visitor’s attention through a page by prioritising certain elements over other elements. It can be obtained using several design principles, such as contrast, color, proximity, and alignment. By using these principles, designers can create a visual hierarchy that guides people through the content in an effective way. Many business owners looking to design their e-commerce website often ask web designers to follow the visual hierarchy. For the best ecommerce website design Melbourne, you can ask web designers if they follow all the design principles.
- Loading speed and performance: Loading speed and performance of a website are crucial factors to consider that can directly impact search engine ranking and user experience. Slow-loading speed can result in a high bounce rate, while fast-loading speed can retain users and rank websites in search results. Web designers must reduce HTTP requests, optimise images, and use efficient coding practices to boost website performance.
- Accessibility: Accessibility is an essential rule in web design that aims to make websites useful for people with abilities and disabilities.
Conclusion
The blog shares the principles and significance of effective web design. If you want your website to look attractive, you must hire someone with a deep understanding of web design, like Nimble Technocrats, where we have experienced web designers who follow all the design principles to make your website look attractive.