Search Engine Optimisation has become one of the crucial elements in ensuring your business’s success. As a business owner, it’s vital to understand different aspects of SEO and how they affect the performance of a website. In this blog post, we’ll closely talk about two key components of SEO: Link Building and Technical SEO. While both are essential for achieving high search engine ranking, they serve different purposes and need specific approaches to be effective. SEO specialists know how to use technical SEO and link building in an effective way to benefit the website. That’s why it’s always recommended to choose the best SEO services. If you are in search of the best SEO services in Perth, look no further than Nimble Technocrats.
What is Technical SEO?
Technical SEO focuses on the backend and structural aspects of the website that help with better indexing, crawling, and user experience. It is the main element of the SEO on which all other SEO elements are based. Here are a few elements of technical SEO:
- Website speed optimisation
A fast-loading website improves user experience and earns a high ranking in search engine result pages (SERPs). To optimise speed, different techniques are used, such as minification of CSS and JavaScript files, image compression, and browser caching to minimise load times.
- Mobile-friendly website
Nowadays, people prefer accessing websites using mobile devices that’s why it’s essential to have a mobile-friendly website to ensure a seamless experience and boost search ranking. Building a responsive website that automatically adjusts for different screen sizes and devices is crucial. Therefore, if you are building a website, then it is essential to make your website mobile responsive.
- Website structure
A well-structured website helps search engine crawlers in indexing a website and improves user navigation. Use hierarchical and logical organisation, XML sitemaps, and clean URLs to enhance the structure of your website.
- Internal linking
It’s crucial to link relevant pages within your website to improve user experience and engagement. It also helps search engines understand your website’s content and the connection between pages. SEO experts know how to create a strong connection of internal links to divide link equity throughout your website. To ensure effective technical SEO, you can get help from the best SEO company in Perth.
What is Link-Building?
Link building refers to getting external links from relevant and authoritative websites that will be pointing to your website. These backlinks give signals to search engines that your content is trustworthy and valuable. To develop an effective link-building strategy, you need to consider the following components:
- Quality backlinks: The importance of linking the authority and relevancy of a website cannot be overstated. You need to secure links from high-authoritative websites to boost the credibility and ranking of your website.
- Content marketing: It is essential to create and share fresh and unique content to attract organic links from influencers or industry authorities. Publish articles, blog posts, multimedia content or infographics to demonstrate your expertise.
- Guest blogging: You can publish relevant and unique content on reputable websites to obtain valuable backlinks and generate exposure. Ensure to follow the website’s guidelines to maintain standards.
- Local citations and directories: Submit your business to local directories like Google Business Profile and Yelp to improve your local SEO and gain valuable backlinks.
How can technical SEO and link-building complement each other?
Both link-building and technical SEO can help in a website’s overall search ranking and success. While technical SEO acts as a foundation, link-building is essential to building authority and credibility. Thus, these SEO elements complement one another as mentioned below:
- Better user experience: Technical SEO improves the user experience, encouraging users to stay engaged, and thus gaining more backlinks.
- Crawlability and indexability: Technical SEO enhances site structure, making it easy for search engines to find your content and index newly created backlinks.
- Boost credibility: High-quality backlinks help reinforce the structure of a website, more significant online visibility and higher domain authority.
Conclusion
Technical SEO and link building are crucial for SEO. Thus, you cannot overlook the significance of using technical SEO and link-building. For an effective SEO strategy for your website, you can get in touch with Nimble Technocrats.