March 15, 2021

Is email marketing important for your business? Should you opt for email marketing software for the growth of your business? Are you searching for a new email marketing platform for 2021?

To answer all of your questions, we are here to help you in deciding what email marketing platform will match your business requirements. But keep one thing in your mind to make an email marketing strategy before choosing any email marketing platform. Without wasting time, let’s get started with the best email marketing platforms.

Top 16 Email Marketing Platforms for Businesses

The following is the list of the best and effective email marketing platforms, and you can choose that best fit your needs:

• SendinBlue

For growing businesses, Sendinblue is a fully automated marketing communication tool that supports both email marketing tools and additional operations like CRM and the creation of landing pages. Sendinblue offers email design functions that help to create an eye-catching email.

Additionally, all templates will be responsive, and it facilitates you to preview results to see how your design looks. Once the design is done, you can use A/B testing to optimize your campaign and target your audience.

• Mail Marketer

It is a trusted do-it-yourself email marketing agency in India where Indian businesses use this platform to run their email campaigns. Mail marketer is pretty much good at sending emails in bulk, newsletters, invitations, special offers, and promotions.

Despite this, it offers a reseller solution that allows you to start your own bulk Email reseller services with corresponding mail marketer plans.

• BrainPulse

For bulk email campaigns, BrainPulse is the best option that takes care of every factor of mail broadcasting. The company offers managed email marketing solution for your business that takes your business to the next level.

As per your business requirements, you can choose from customized email marketing plans. Start with planning and scheduling, and then go for designing. After this, sending emails and measuring results for your email marketing campaigns.

• Pepipost

One of the great features of this platform is that it supports artificial intelligence to ensure higher deliverability. Subaccount management and real-time reports help you to manage your email campaigns without a hassle.

It allows you to track your emails and access metadata during the lifecycle of emails. The developer can use email APIs to access and program various features on the emailing platforms.

• Pabbly Email Marketing

Pabbly is another one of the best email marketing platforms in India that supports sending unlimited emails with a 99% delivery rate. Despite this, it has its own SMTP, but you can also work with other SMTP providers. There is no technical expertise added, so you can create your account and start your email campaigns. It sends an automatic welcome email when a new subscriber joins, and you can place your subscribers in one place.

• MailChimp

It is another email marketing solution for businesses that is best for startups. Many people choose this platform because they can start for free. If you have less than 2000 subscribers, then you won’t be charged anything. Being a startup, you can start with this platform without paying a monthly fee early on. You can get the benefit of this feature and grow your business more before you have to pay for it.

Once you have reached 2000 subscribers, you’ll be in the position to afford extra charges.

• MailerLite

The best thing about MailerLite is that it offers those services that you need instead of offering mass features. If you want a simple and hassle-free email marketing platform, then try to opt for this software. You know what you want, and you are just one step away to grow your business.

Besides this, it offers you tools for automation, pop-ups, landing pages, and surveys. It offers a drag and drops feature that allows you to design a high-quality message. To improve personalization, you can divide your subscribers, and with A/B testing, optimize your campaign.

• Zoho

For SMEs, the Zoho campaign is one of the most suitable email marketing solutions. It facilitates users to create, send, and keep track of your email campaign. Plus, you can connect with other applications of the Zoho system. It supports permission-based access and helps you to run personalized email campaigns.

• Sender

It is another free email marketing tool that ensures reliable deliverability. Without any HTML knowledge, you can create amazing newsletters. You need to select a template and customize it accordingly. You can even customize it for each recipient to influence your customers.

Because of its robust analytics feature, it is another best email marketing platform. You can keep track of who opened your email and clicked on the links provided by you. You can even create a buyer profile that depends on your subscriber actions, so you can optimize your existing email strategy.

• Omnisend

It is an e-commerce marketing platform that centralized your all communication platforms. It enables you to automate your email delivery by using behavioral triggers. You can make use of its complete range of audience insights to send relevant email marketing messages.

To optimize your email performance, you can use scratch cards, gift boxes, and discount coupons.

• EmailOctopus

It is an email marketing software that offers you two packages. One is free, and another is paid. You can choose as per your budget requirements. If you choose a free package, then you would have up to 2,500 subscribers and 10,000 emails per month. Reports will be available for 30 days.

If you opt for a paid package, then you will have up to 5,000 subscribers and 50,000 emails. Reports will be available forever, and you can control your email design as well.

• HubSpot Email Marketing

HubSpot is best known for its marketing automation platform. It enables you to create, customize, and optimize your email without any need for a designer. HubSpot is an easy-to-use software and enables you to personalize your layout, add images and call-to-action, modification in content.

To boost your click-through rates, you can use its advanced customization tools to customize your emails. You can use its A/B testing as well.

• SendPlus

It is an all-in-one communication platform that offers you various packages from which you can choose accordingly. In the free plan, you’ll get 1-500 subscribers and up to 15000 emails. However, you can go for paid email marketing, if you want more subscribers and unlimited emails. You can visit their website to explore the price list.

• Benchmark Email Marketing

If you opt for Benchmark email marketing software, you can grow your audience more efficiently, spend less time on customization setup, and you’ll have access to a robust email marketing tool. It offers you three packages: Free, Pro, and Enterprise. You can choose any package as per your business requirements.

• Mailjet

You can opt for Mailjet email marketing software, where you can use built-in responsive email newsletter templates. Even you can make your own from scratch without the need for any code. There is no need to worry about the resolution of email across desktop or mobile devices if you are working with Mailjet email marketing software.

You can customize your email according to your contact properties like how will your email look like. You can even add dynamic content that will be shown to a part of your list.

• Moosend

Last but not least, Moosend also facilitates your various email marketing services. It also offers you three packages: Free, Pro, and Enterprise where you can choose as per your needs. But, keep one thing in your mind that if you want to increase the number of subscribers, then you have to pay. In the free plan, you’ll get a limited number of subscribers.

Email Marketing Platforms: Wrapping Up

Costs of the email marketing software will vary between different email marketing platforms. Make sure to choose the right plan for your business whether you are opting for a free or paid plan. Ensure to explore the features of each plan before choosing any plan.

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